William Heinecke

CEO & Chairman, Minor International


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William  E.  Heinecke  came  to the  Kingdom  of  Thailand  in  1963  and  founded  the  Minor  Group  in 1967.Almost five decades later the group has grown substantially into a large company with revenue of  over USD1.2bn and  market  cap  of  over USD3bn.Listed  on  the  Stock  Exchange  of  Thailand  in 1988, Minor International Public Company Limited (MINT) is now a global company focused on three primary businesses: restaurants, hospitality and lifestyle brands distribution, all of which are now under one umbrella. The group currently employs more than 50,000 employees.

MINT  is  also  a  hotel  owner,  operator  and  investor  with  a  portfolio  of  over  134 hotels  and  serviced suites  under  the  Anantara,  AVANI,  Oaks,  Per  AQUUM,  Tivoli,  Marriott,  Four  Seasons,  St.  Regis, Elewana, Radisson Blu and Minor International brands in 22countries across Asia Pacific, the Middle East,  Africa,  the  Indian  Ocean,  Europe  and  South  America.  In  addition,  MINT  operates  mixed-use businesses  which  are  complementary  to  the  hotel  business.  This  includes  real  estate,  retail  and commercial  development,  comprising  sale  of  luxury  residences  and  the  Anantara  Vacation  Club, MSpa and entertainment.

MINT is also one of Asia’s largest restaurant companies with over 1,700 outlets operating system wide in 21 countries under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express,  BreadTalk, the  Coffee  Club,  Ribs  &  Rumps  and  Riverside  brands. In addition it operates several food manufacturing facilities.

MINT is also one of Thailand’s largest distributors of lifestyle brands focusing primarily on fashion and cosmetics.  Its  brands  include  Gap,  Banana  Republic,  Esprit,  Bossini,  Charles  &  Keith,  Pedro,  Red Earth, Zwilling J.A. Henckels, ETL Learning and Mysale, an online shopping website. MINT is also a contract manufacturer of household products, with its own manufacturing plant.

Now 66, Mr. Heinecke currently serves as a Chairman on the Board of Directors of MINT. The author of 'The Entrepreneur -25 Golden Rules for Global Business Manager’, Mr. Heinecke also serves as a Director of Indorama Ventures PCL, the largest  PET company in the  world.  Mr. Heinecke became a naturalized Thai citizen in 1991.