Juan Sanchez

Country representing





  • Glasgow School of Art
  • Master of Design Innovation and Service Design

Current organisation

Estudio Dilema S.A.S.

Current role

Strategy Director

Skills and Expertise

Product design
Project management
Social entrepreneurship

Areas of interest

Peace and Conflict
Sustainable Development

Website & Social Links

I am passionate about


After being a Young Ambassador representing Colombia for the Nanjing 2014 Youth Olympic Games, I decided that besides my career as a designer I wanted to help develop sport in my country. Since then, with small and medium-sized initiatives I have been trying to showcase the Olympic Movement and the benefits of sport, especially in regards to conflict resolution, nutrition, team work, and sustainability around the country. Sport is definitely one of the best ways to reach a wide and young audience, one that can make a real difference in a country that wants to overcome its violent past and show a new face to the world. Currently I am leading projects related to bringing sports to marginal communities, specially to kids aged between 8 and 12. Also, I am leading projects focused on elderly populations in order to create more active and healthier lifestyles that can diminish many of the problems associated with aging populations. This last project has been particularly successful in terms of engagement and is in the process of being developed into an organized initiative.