Daniela Villegas

Country representing

Colombia

Languages

Spanish
English

Education

  • Pontificia Universidad Javeriana
  • Social Communicator
  • Master's Degree in Marketing

Current organisation

AB InBev

Current role

Stella Artois Brand Manager

Skills and Expertise

Activism
LGBT rights
Photography
Sales

Areas of interest

Education
Human Rights
Leadership
Media
Peace and Conflict

Website & Social Links

I am passionate about

As a brand manager of the biggest consumer packaged goods company in the world I always feel encouraged to leave a mark not only with my daily job but trying to make things better for those who are not having a good time regarding their sexual orientation or diverse gender identity. That said, I'm passionate about my job as a marketer because through it, I become a change agent by exploring my own creativity and getting tools to approach with better and more creative ideas a big challenge that we have right now in Colombia regarding the LGBT+ community. I'm also a photographer, not a professional one, but I think that in this fast paced world we can be whatever we want without needing a diploma. We just have to make things with passion and love, then we'll see amazing results. I always love to take pictures of my daily adventures no matter where I am, for me, photography is the only time machine that we humans have right now, it allows us to get in the most incredible trip without having to take a car, plane or boat.

Actions

Seeing how difficult the situation was and still is for many young members of the LGBT+ community in Colombia, made me realize that I could be a change agent. The way in which I decided to achieve that was by opening my own NGO that is called It Gets Better Colombia, where we help empower LGBT+ youth with inspiring messages that are widespread through social media and by providing free psychological assessment. What I try every day is to replicate all the key learnings from my NGO within my company, AB InBev, making it more inclusive, diverse and open to whoever wants to make a professional career in the company regardless of their sexual orientation, gender identity, religion or any other unconscious bias.