Charif Hamidi

Country representing





  • Park University
  • B.S. in International Business and Economics and B.A. in Finance and Finance Engineering

Current organisation

Ed4.0 (Education 4.0)

Current role

Founder & CEO

Skills and Expertise

Strategic planning

Areas of interest

Sustainable Development
Youth Unemployment

Website & Social Links

I am passionate about

Economic prosperity and social justice through equitable access to quality education. Equitable access to quality education is unarguably the 21st century’s most pressing issue. It is not only a costly problem, but also a very complex conundrum. It is estimated that it would cost 80 billion USD to enroll all children worldwide currently not attending school in 12 years of schooling. Currently, Fortune 500 companies in the U.S. spend over 40 million USD every year on training the top graduate recruits on fundamental skills and basic cognitive competencies that should have been acquired in elementary and secondary school. With a young and growing population, pressures on the education system in recent years have been enormous on the Middle-East and Africa’s governments. Children in rural areas, and young girls in particular, fail to attend school on a regular basis. Those who do, often drop out before they reach secondary school, and there are shocking gaps in literacy and numeracy because of these unfortunate trends. To close these gaps, children must attend school regularly and consistently. Unfortunately, this is not always an option. Coming from a family of teachers and pedagogues, education has always been the topic of discussion at home. Furthermore, coming from a modest background, I have witnessed firsthand the impact of quality education on elevating a household's socioeconomic condition. Today, with the Ed4.0 team, we develop innovative pedagogical programs based on differentiated learning that we embed in technology solutions power by Artificial Intelligence to break free from the traditional high cost models of education and prepare youth to succeed in the fourth industrial revolution’s labor markets with the purpose of enabling them to unlock economic prosperity and social justice in their communities and beyond.


I am an investment banker and corporate finance and strategy consultant turned social entrepreneur. My team and I are making an impact on our community everyday through our social enterprise, Ed4.0. Education 4.0 or Ed4.0 is an education innovation social enterprise that leverages technology to provide access to quality education to youth, and young girls in particular, in Africa and the Middle East in order to prepare them for the fourth industrial revolution labor markets. So far, we have impacted over 1200 children with our programs mainly in Morocco, the UAE, and Bosnia. We have worked with several governments and foundations to deliver innovative pedagogical programs that aims to develop youth foundational and cognitive competencies, creativity and innovation skills, and design and systems thinking. We worked with a GCC government to establish a youth program that prepares the top performing students for the fourth industrial revolution. We developed a framework designed to improve financial literacy for a GCC foundation for the benefit of their youth. And now we are wrapping up a project with a MENA ministry of education where we are supporting the development of an AI quality education predictive engine that determines school performance and student learning quality. We are also working with the Moroccan government on potentially institutionalizing one of our numeracy program that relies on edtech and differentiated adaptive learning for the benefit of K-6 children in rural areas. We are convinced that synergy is key to achieving our vision. “It is not beyond our power to create a world in which all children have access to quality education.” Mandela said it. And we will not rest until we prove him right.