I am passionate aboutI am a social-physician-entrepreneur passionate about empathy and
humanization in health who believes we need to make health care
understandable for everyone. I focused for three years, in med school, on how
to develop strategies to combat health illiteracy and make healthcare easier.
When health providers provide information and treatment in a way patients can
relate to, they recognize the full humanity of those patients.
For two years, I was the National Officer on Human Rights and Peace (NORP) of
International Federation of Medical Students` Associations Brazil (IFMSA
Brazil), where I studied the link between health and Human Rights. According
to the Universal Declaration of Human Rights, "Everyone has the right to a
standard of living adequate for the health and well-being of himself and of
his family". However, how are you going to achieve a good health standard if
you do not comprehend information in health and, therefore, you cannot make
conscious choices concerning your Health? So developing strategies concerning
health literacy is a core human rights concern.
In college, I did clowntherapy for three years, which allowed me to
completely rethink empathy for patients. Because of my work as NORP and as
clowntherapist, I started to become interested in social entrepreneurship.
After school, I co-created ADVMED, a start-up that aims to develop
technologies to improve patients´ understanding and health professionals’
work. One of its products is a software that generates a new model of medical
prescription up to 5 times more understandable in 40% less time than usual.
It is scalable, and it addresses a core root of health care problems: health
ActionsThe IFMSA spans 119 countries. We sponsor health projects, and I focused
specifically on Human Rights and Peace. For two years, I was the Brazilian
National Officer on Human Rights and Peace (NORP). At the beginning of my
term, there were 24 local committees with the Human Rights area active. At
the end, there were 50. During the term, I co-created a project against child
abuse for, In Brazil, 1 in 3 women and 1 in 6 men were sexually abused during
childhood. For 5 weeks, we engaged parents, children, teachers and health
professionals to break the stigmas around child abuse conversation. We
executed the project in 15 cities in Brazil, reaching more than 2,000 people.
In med school, I was part of Academic Impact, a global initiative to promote
the UN’s Global Goals. There, I chaired a Human Rights conference for the
entire Universidade Federal do Ceara.
Because many patients lack health literacy, they do not understand medical
instructions clearly and often do not adhere to health treatments. This leads
to hospitalizations and huge costs. In the US, it costs $60 billion. Because
there is, basically, no information on this in Brazil despite the fact there
are 28 million functional illiterate people, I had an idea: create a software
for health professionals that would generate a new model of medical
prescription. This new model is organized by time of intake and uses simple
images. It clearly shows how, when, and which medication to use. It improves
both treatment adherence and patient-doctor relationship. We prototyped this
ADVMED software in a public hospital for 2 months. Its final version will be
available the first week of August, with dozens of doctors awaiting this
fundamental health care improvement.