On 17 June, Cannes Lions announced the winners of the 2021 Young Lions competitions, who each produced work for One Young World across all seven competitions.
One Young World worked with Cannes Lions to set a series of briefs across all seven competitions in Design, Digital, Film, Marketers, Media, PR and Print.
The Global Young Lions Competitions were the culmination of global competitions held in over 50 countries to win places to compete in the final round, which was held in parallel with the Cannes Lions International Festival of Creativity every year. Teams of young creatives aged 30 and under competed in 7 different categories, and had 24 hours to create a campaign for each brief.
The entries were judged by dedicated juries awarded Gold, Silver and Bronze in each competition. The seven Gold winning teams (14 individuals) will receive a pass and accommodation to the Cannes Lions International Festival of Creativity 2022 as well as recognition in front of the Global industry during Cannes Lions Live 21 - 25 June 2021.
One Young World has also announced that each winner will receive digital Summit access for the One Young World Summit in July.
The Competitions are sponsored by Getty Images and The International Communications Consultancy Organisation (ICCO) and are running from 24 May - 14 June. The winners were announced on 17 June and will be recognised throughout Cannes Lions Live which runs from 21-25 June.
Congratulations to the winners!
PR: What kind of media can we use to make the Impact report launch more meaningful and far reaching?
Gold: United Kingdom, Time for Action
Elle Bellwood, Gigi Rice
Bronze: Taiwan, #CLIMATECOIN
Ya Ting Chien, Tze Yu Yeh
Silver: Ireland, #SameWavelength
Lughan Deane, Orna Clarke
Print: How can we communicate our mission in a minimalist ad (copy and image)?
Jonathan Rodriguez, Mullenlowe Delta, Michelle Crespo
Christiaan Alexander Catalan Berrios, Matias Ignacio Jorquera Espinoza
Kay Benedek, Anton Mwewa
Design: How can we best convey the work of One Young World in a fresh home page design?
Gold: Ukraine, “The world changes with One [Young World]”
Danylo Nesterevych, Viktoriia Moskofidi
Silver: Brazil, “Shaping a new world”
Maria Carolina Pillat, Wallyson de Oliveira Sousa
Bronze: United Kingdom, “Raising young voices together”
Lilia Quinaud, Maria Pimenta
Digital: How can we use digital to have an audience engage, interact and donate via our Annual Impact Report?
Gold: Slovenia, “Meet the Elons of the Future”
Klemen Vodopivec, Lucija Lepšina
Silver: Germany, “The NFT Report Collection”
Marcos Alves, Marco Serra
Bronze: Taiwan, “Subscribe to: Better Future”
Fan Hao Tseng, Chia Hsuan Lin
Media: What kind of media can we use to make the Impact Report launch more meaningful and far reaching?
Gold: Australia, “It’s time to wake up to a better world”
Nolan Yu, Max Learmont
Silver: Japan, “Report without reviews”
Satoshi Ichishima, Shoichi Seki
Bronze: Portugal, “A catalogue for a better world”
Ema Pimenta, Andreia Esteves
Marketers: How do we onboard thousands of new learners to the next One Young World Academy?
Gold: Norway, “Make the world a sweeter place”
Henrik Norem, Marie Kristin Mauseth
Silver: Turkey, “Challenger”
İpek Basar, Özgu Özbek
Bronze: Canada, “Teach the world to lead”
Galen Howe, Kristina Komhyr
Film: How can One Young World’s global community of changemakers be meaningfully celebrated on International Youth Day?
Andres Tovar, Andres Torres
Ioannis Sfetsos, Jason Katsoulis
Bronze: United Kingdom
Lauren Peters, Augustine Cerf