Meet the Ambassador who is leading the healthy snack industry

Robert Jakobi is a One Young World Ambassador and food entrepreneur who is passionate about changing the world of healthy snacking. He is the Managing Director and Co Owner of Metcalfe's Food Company.


US-based snack food company Diamond Foods recently acquired a minority interest in Metcalfe's- a food company for which Robert Jakobi is at the helm. 

Julian Metcalfe and Robert Jakobi, co-founders of Metcalfe’s skinny commented, “We are very excited about the opportunity to expand Metcalfe’s skinny brand with the support and expertise of the KETTLE® organization." The investment will help to maximise the growth potential of the brand in the UK and Europe.

Since Robert joined Metcalfe's in 2010 as Managing Director and Co Owner, the company has grown from £300,000 in sales to over £10 Million. As of December 2014, Metcalfe's Food Company were ranked the fastest growing privately owned food and drink company in the UK.

Robert first launched into the field in 2009 by creating Pod bites- a range of yoghurt and chocolate covered edamame in Harrods, Harvey Nichols and Selfridges. It was through Pod bites that Robert met Julian Metcalfe.

Julian was impressed with Robert’s innovative products and arranged a meeting to learn more about the products. Having met Robert once, Julian asked him to run Metcalfe’s Food Company which he had started to supply popcorn to itsu and Pret.

In April 2014, Robert Jakobi along with Julian Metcalfe were named as London & South finalists for the 2014 Ernst & Young Entrepreneur of the Year Award. 

In January 2015, Robert was selected on the Forbes 30 Under 30 in Food & Wine.


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