Thalita is the founder of Blend Edu, an organisation that aims to build an inclusive culture and help put diversity in action in companies by providing educational and consultancy services.
Blend Edu has two key products, Diversidade SA and Representa. Diversidade SA provides diversity teams and employee resource groups (ERGs) of partnering organisations with training and educational resources on the best practices, benchmarks, and methodologies related to diversity and inclusion. Representa SA is a free platform that facilitates career development for underrepresented groups, featuring live content, training material, active scholarships, and job opportunities. Additionally, Blend Edu provides consultancy services to support organisations in building their diversity and inclusion strategy.
In 2022, Thalita attended the Summit in Manchester with her Lead2030 sponsor Bristol Myers Squibb.The prize money from her Lead20230 win not only helped Blend Edu build a robust product in the midst of the pandemic but facilitated profitability in the long term. As a One Young Ambassador, Thalita gained access to various platforms, learning and networking opportunities, which inspired her to launch Representa to improve accessibility to professional development opportunities for underrepresented groups in Brazil.
Blen Edu’s Diversidade has impacted 1,000,000 people from 150 organisations. Launched in 2024, Representa SA, Thalita’s first B2C product, has over 40,000 users, 36,000 of whom joined the platform in 2024. The next step for Blend Edu is to launch Representa SA for recruiters to foster inclusivity in the hiring process.
