Loono

Katerina is the founder of Loono, a non-profit organisation focused primarily on raising awareness, improving health literacy, and promoting preventative care through its core value of health equity.

The organisation’s activities target and reach the general public, medical students, and legislators through advocacy campaigns. Loono also has a mobile app Loono, through which people can access valuable health information and receive reminders to attend vital preventive check-ups and a vaccination calendar. Loono contributes to national preventive health guidelines, collaborating with Czech medical societies and the country’s Ministry of Health while also providing educational materials to hospitals and doctors’ offices.

With support from AstraZeneca via the Young Health Programme, Loono has developed a new Healthy Living Tips feature in its app, focussing specifically on improving sleep quality. AstraZeneca’s grant support has also facilitated new business development opportunities and strategic partnerships for Loono, helping the organisation gain a better understanding of pharmaceutical industry planning, data management, and the patient journey. The Loono team also created a microsite for corporate partners, showcasing collaboration opportunities to enable further cooperation. The organisation significantly expanded its educational content to tackle non-communicable diseases and developed interactive material for students to introduce healthier habits from a young age. Loono successfully accomplished this in collaboration with its partner organisations.

Through the One Young World Summit, Katerina was able to connect with a Czech representative of ČEZ Group, and Loono has subsequently collaborated with them to offer educational information on health and prevention within the company. Katerina also found the mentoring she received from AstraZeneca to be particularly beneficial, as well as AstraZeneca’s feedback on Loono’s workshops and help in connecting Loono with public sector stakeholders.

Since winning AstraZeneca’s Lead2030 Challenge in 2023, Loono under Katerina’s leadership has recorded an additional 31,000 users of its app. Of these, 19,371 users have reported completing preventive check-ups, while 14,541 users have performed self-examinations based on guidance available through the app. The organisation has also contributed directly to the early detection of 24 cancer cases. Loono created a dedicated event for HR and CSR professionals, strengthening its outreach and securing 19 new partnerships.