Kateřina Šédová

Founder & CEO, Loono

Katerina graduated from the First Faculty of Medicine at Charles University in Prague. During her studies, she spent a semester at Harvard Medical School. In 2014, after her own cancer experience, she founded a NGO Loono, with the mission of saving millions of lives.

Loono raises health literacy in NCDs and participates in policy-making regarding prevention and health. Thanks to her contribution to the field of prevention, she was listed in 30 under 30 by Forbes Magazine, received the EU Commission Health Award for Cancer Prevention Campaign and the Czechs of The Year 2016 Prize. Katerina also became one of the United Nations Czech Republic ambassadors in 2018 and participated in several leadership programs (Aspen Institute CEE, YTILI, CGYPP).

In 2020 she was one of the most active members of the Smart Quarantine project, which created the entire ecosystem for monitoring people who have tested positive for COVID-19. In 2021, Ernst and Young named her The Social Entrepreneur of the Year. In 2022 founded the Cancer Care Coordinators Project at Faculty Hospital Bulovka (the first ever in Czechia). She currently works as an internal medicine resident with the intention to specialise in preventive healthcare later in her career. Katerina is passionate about projects with a positive impact on society, which is a board member of other non-profits and mentors other social leaders a lot.