mymizu are on a mission to help people live more sustainably - in ways that are fun, easy and good for the planet. By co-creating tools and community - like our free refill app - they are building a world with cleaner oceans, healthier ecosystems and happier people. Mymizu was born on a tropical island in southern Japan. On a walk one day, co-founders Mariko and Robin came across an entire beach covered in litter. And amongst all of the scattered waste, there was one culprit that stood out in number; single-use PET bottles. That was the moment we decided to take action; to tackle the problem at the source and build a movement for sustainable living.
In 2020, the organisation started a campaign to save 1 million plastic bottles, and launched a feature that tracks the plastic and money saved, CO2 reduced and water consumed by the app’s users. The bigger mission is to engage more people in sustainability. According to a recent study, almost 90% of the total plastics that end up in the ocean come from rivers in Asia (1). Around 25 billion PET bottle products are shipped every year in Japan, averaging out to around 180 bottles per person (2). Refilling your bottle helps to reduce plastic consumption, which protects our natural environment, animals and human health.
Their core product - the mymizu app - connects people with 200,000 free water refill points around the world, eliminating the need for bottled water. Japan’s first water refill app helps you to access free refill points so that you can refill your bottle on the go, discover new places & eliminate the need for plastic bottles. The app guides you to the nearest water fountain or eco-friendly cafe that offers free refills. At mymizu, talks, workshops and other educational activities are core to achieving their mission, helping others to innovate and realise their potential when it comes to sustainability. Every year, they give over 100 talks and workshops on topics related to sustainability, circular economy and innovation for the SDGs.
