Ahmed Ramy founded Nrecycli, a start-up that encourages recycling by rewarding people who recycle at designated collection places with points through an app.
These points can then be used to purchase rewards in a virtual marketplace, such as printing credits or gift cards. When signing up for the app, users also receive training in what is and is not recyclable.
One of Ahmed Ramy’s favourite parts of being in the One Young World community is the community offerings, such as the Community Platform. While attending the Summit virtually, he found that the digital offerings helped him build meaningful connections with both in-person and online Ambassadors, connections which he maintains to this day.
Nrecycli has 100,000 app users, who have collectively recycled 180,000 tonnes of plastic. This amounts to 522,000 tCO2 mitigated. The enterprise has also created 150 collection points where people can deposit waste. Looking ahead, the project is excited to continue expanding into the private sector and now offers a recycling service for companies that want to begin implementing in-office recycling.
