Agribusiness TV

Nawsheen has a background in agriculture and youth empowerment, and twinned with her husband and co-founder’s journalistic experience they established Agribusiness TV. The organisation seeks to showcase and promote young agripreneurs in West Africa, a region highly dependent on agriculture for employment (60% of active labour force) and economic growth (35% of GDP) (1).
The initiative is based out of Burkina Faso, and works as a media outlet raising awareness and showcasing industry-leading case studies in agriculture. Agribusiness TV produces video content to promote socially impactful and innovative projects working to tackle SDG 2 through agripreneurialism. The team established various channels reaching 191,441 followers on Facebook and 42,900 subscribers on YouTube. The educational videos have been watched 12,000,000 times and average approximately five minutes in length. 
Through this, it aims to encourage youth participation in agriculture to ensure the industry is not abandoned by a younger generation. Agribusiness TV runs events to fundraise and support the production of this content to ensure the organisation operates sustainably. As a case study, a cocoa farmer featured on their video channel has received 10x more orders, resulting in them hiring women to support their production, having a multiplier effect on the local economy. 
In 2017, in conjunction with this project Nawsheen opened the Agribusiness shop in Burkina Faso, providing a responsible, retail outlet and economic inclusion for 100 products from 25 sustainable suppliers from Benin, Burkina Faso, Togo, Mali and Côte d’Ivoire. The shop sells a sustainable packaging alternative to its suppliers and customers, to prevent the use of damaging, disposable materials.
Nawsheen attended the OYW Summit in London as part of the Dutch MFA “Enterprise for Peace” scholarship, and the pre-programme in the Hague cemented her commitment to seeing investment in agriculture as an avenue for peaceful and stable societies.
Source:
(1) https://www.usaid.gov/west-africa-regional/agriculture-and-food-securit…;