Lena attended a One Young World Summit and had many ideas of how to revolutionise her company. She teamed up with two interior developers, Anna and Julia to create Polycycle - recycling old fishing nets and industrial waste to create recycled materials for the carpets of two million future BMWs.
Their next development they have driven is towards removing the negative environmental consequences of car mat disposal. The mats are made of composites which are very difficult to separate and therefore normally burned. With help from BMW Accelerator and suppliers, the team has developed new floor mats, consisting of materials, that are 100% recyclable.The vision is to make new floor mats out of old floor mats. This simple but effective innovation has also led to other circular economy projects and inspired many colleagues to act likewise.