Aminatou Traore is the founder of the startup KASHEA/Titan Cosmetique, which is a member of the Global Shea Alliance, a brand that emphasises traditional and social values working in collaboration with women in rural areas.
She started promoting shea butter in rural areas to add value to these ancient African products, graduating with a business management and administration degree. She combines professional experience in the field of market studies with Research West Africa: agriculture through the inclusion of young people in agriculture with the 2scale program, which allowed her to understand the aspects of the Shea sector.
She was selected by the African Union and AETRADE Group to participate in IATF 2021 in Durban. She also participated in the World Youth Forum 2022 in Sharm el Sheik where she received an award from President Abdel Fattah El-Sisi
Aminatou participated in COSMOPROF Asia in Singapore for a cosmetics exhibition to improve the living conditions of women in order to reduce poverty and promote the empowerment of women.