Nationality: Morocco
Khaddouj Zaidi is the Chief Technology Officer (CTO) at ReBean, a Moroccan green startup pioneering circular economy solutions by transforming used coffee grounds into sustainable, value-added products. An innovative entrepreneur passionate about sustainable technology, she leads the company's technology strategy, driving innovation in sustainable manufacturing, digital platforms, and research & development.
She also leads the development of Eco-Coin, an IoT-powered waste management and rewards platform that encourages responsible recycling through smart sensors, data tracking, and incentive mechanisms. By connecting waste generators, collectors, recyclers, and businesses, the platform improves waste traceability, resource recovery, and environmental awareness while supporting cleaner, more efficient cities.
Through her work, Khaddouj is committed to leveraging technology, innovation, and circular economy principles to create scalable solutions that reduce waste, engage communities, and accelerate the transition toward a more sustainable future in Morocco and beyond.