María Paulina Baena is a 31 year old journalist working for El Espectador, the oldest newspaper in Colombia. Today she is one of the creators, writers and presenters of the popular satirical video column bringing news to young audiences, La Pulla.
La Pulla is a journalism project that challenges traditional formats of media and was awarded with the Simón Bolivar prize for being the best TV opinion show in 2016. The program disrupts the role of women in the media and also stands for a new way of approaching contemporary debates, presenting them with spontaneity and freshness.
Even though social networks are overwhelmed by a huge amount of information, La Pulla has demonstrated that viral content can be made with rigorous research. Today, La Pulla’s YouTube channel has more than 1.200.000 subscribers.
