Treeapp selected as Credit Suisse's Lead2030 Challenge Winner

Following an international search, Credit Suisse has announced Treeapp as the winner of its Lead2030 Challenge for SDG 15.

Formed by One Young World and powered by some of the world’s leading businesses, Lead2030 finds, funds and accelerates SDG solutions created by founders under 30. Since coming together in 2018, Lead2030 partners have provided $1 million+ and hundreds of hours of executive mentorship to support enterprises identified through Lead2030.

Credit Suisse’s most recent Lead2030 Challenge focussed on identifying sustainable business solutions for SDG 15. $44tr of economic value generation, over half the world’s total GDP, is moderately or highly dependent on nature and its services. Despite the criticality of our ecosystems, Life on Land is one of the least invested SDGs from a private capital perspective. Credit Suisse’s report “Unearthing investor action on biodiversity” found that 84% of investor participants were very concerned about biodiversity loss.

Co-founded by Godefroy Harito, Treeapp is a global tree planting organisation. The Treeapp mobile app enables anyone to plant a tree for free, everyday, in less than a minute. Treeapp offers the possibility for consumers in the UK and Ireland to plant trees all over the world, empowering all to make a change that benefits the planet on a daily basis. Via the app, users can watch an advert featuring one of Treeapp’s 300+ sustainable brand partners, who fund the user’s tree to be planted everyday, and then sell the advertised products directly on Treeapp's sustainable marketplace. Treeapp also work with businesses to offset their carbon footprint and plant trees across the world, from South America to the islands of Indonesia. To date Treeapp has planted 1 million+ trees in less than 2 years, and expect to soon reach 100,000 Treeapp users.

Godefroy will receive a US$50,000 grant to further develop Treeapp, as well as mentorship from Credit Suisse professionals to help scale their impact. Responding to their selection Godefroy said:
“We’re looking forward to planting in even more regions across the world, helping to stop global deforestation, protecting forests across the world and regrowing the forest that has been unfortunately cut down. As our impact is also social, we want to continue to elevate communities out of poverty in the regions where we are active. We’re so excited to be selected as the Lead2030 Challenge Winner for SDG 15, supported by Credit Suisse. This will bring us one step closer to supporting life on land across the world and bring us the tools necessary to improve our global operations.”