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Today, 17 new Pokéstops have been created in Davos, where the 47th annual meeting of the World Economic Forum (WEF) is taking place. Each one of the 17 stops represents one of the Global Goals. The Pokéstops will serve as a vital reminder and ensure the Global Goals remain on the minds of those attending WEF.
The collaboration is between the Global Goals campaign, Project Everyone, Niantic, Inc., publisher and developer of Pokémon GO, and The Pokémon Company International.
Richard Curtis, film maker, UN SDG Advocate and founder of Project Everyone, expressed that “we can be the generation to see the fantastic ambitions of the Global Goals achieved. But in order to achieve this it will require awareness, multi-sector actions and unusual and lively partnerships. This partnership with Niantic & The Pokémon Company International with the massively popular game, Pokémon GO, is a great way of making sure the Goals are front of mind with the Davos attendees, who are such an important constituency in delivering on the promise of the Goals."
As well as the stops, the Congress Centre, where the World Economic Forum is taking place, will be turned into a Gym, a special point of interest where teams will have the chance to compete in Pokémon battles.