Rosario Lebrija Rassvetaieff
Business for Social Good
Rosario is the producer and host of the podcast ‘Prix Pictet: A lens on sustainability’ where they ask: can photography save us from ourselves? She founded the project as a spin-off of the Prix Pictet due to the lack of awareness of the role that photography plays in sustainability outside of industry circles.
As part of her role as Corporate Communications Officer, Rosario is part of the team that manages the Prix Pictet, the leading global award on photography and sustainability. Her podcast spreads the message of the prize to a wider audience, outside the fine arts community. It aims to draw global attention to issues of sustainability through the medium, interviewing prestigious thinkers such as war photographer Don McCullin, Turkish novelist Elif Shafak, Editor of GQ UK Dylan Jones, and Curator of Photography at the MET Jeff Rosenheim, among others.
In the first series, Rosario addressed the topics of hope, conflict, consumption, and displacement. They have reached well over 2,000 individual listeners primarily based in France, Switzerland, UK, and the USA. One of these listeners, inspired by the podcast, invited Rosario to speak at the TEDxHultLondon event, widening her audience even more.
Her podcast was recently renewed for a second series, which will be aired in 2020, wherein Rosario aims to widen the scope of the topics and their reach. The One Young World Summit inspired her to broaden her scope and ambitions, and to tap into the inspirational Community of young leaders with experience and expertise on the issues she hopes to address.