Michelle Phan

Beauty Icon and Entrepreneur


Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 6.5 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator, and was recently honored with the first ever Streamy ICON award. Michelle produces, directs, stars in and edits all of her own work, and has released over 300 videos since 2007. Her unprecedented, signature video style is clean, artful, and expertly edited, with clear, easy-to-follow titles and voiceover instruction.

In addition to her immensely successful YouTube channel, Michelle is the Founder & Executive Producer for FAWN (For All Women Network) - a women’s lifestyle network specializing in the development of female-focused premium content. She also co-founded ipsy.com, a destination for beauty devotees to network, try new products, and watch and upload beauty tutorials. In August 2013, Michelle teamed up with cosmetics titan L’Oreal to launch her make-up line em Michelle Phan. em is the first makeup line co-created by a community of beauty lovers and a beauty expert.  

Most recently, Michelle announced her partnership with Endemol Beyond USA, and will be expanding her lifestyle empire by building a boutique premium talent network that will feature key tastemakers and pioneers in the YouTube space, as well as curate and create inspirational content for millennials. In addition, she has joined forces with Cutting Edge Group (CEG) and will be launching Shift Music Group, a unique model for a recording and music publishing company that will leverage the power of social media to spread awareness for new and existing artists. Michelle also has a new book launching with Random House in October, called “Make Up: Your Life Guide to Beauty, Style, and Success -- Online and Off."