Counsellor Dame Ellen MacArthur launches $2 million prize

This article was originally published by the Ellen Macarthur Foundation.

The Ellen MacArthur Foundation, together with The Prince of Wales’s International Sustainability Unit, have today announced the launch of the $2 million New Plastics Economy Innovation Prize. The Prize which is funded by Wendy Schmidt as Lead Philanthropic Partner of the New Plastics Economy Initiative, calls for innovators, designers, scientist and entrepreneurs to help create packaging that keeps plastics out of the ocean.

The demand for plastics products is expected to double in the next 20 years – but the plastics system is broken. Only 14% of plastic packaging is recycled, with the remainder, worth $80-120 billion, lost as waste. Most plastic packaging items are used only once before being discarded, often ending up polluting the environment. If nothing changes, there could be more plastic than fish in the ocean by 2050. This new prize aims to keep plastics as valuable materials in the economy, and out of the ocean.

After 40 years of effort, globally only 14% of plastic packaging is collected for recycling, with one third escaping collection and ending up in the environment. If we want to change this, we must fundamentally rethink the way we make and use plastics. We need better materials, clever product designs and circular business models. That’s why we are launching the New Plastics Economy Innovation Prize, calling for innovators, designers, scientists and entrepreneurs to help create a plastics system that works.”

- Dame Ellen MacArthur - Founder, Ellen MacArthur Foundation

HRH The Prince of Wales, who has been a champion for the health and resilience of the ocean for over forty years, will deliver the keynote speech at the launch event. At a meeting earlier this year with business leaders, designers and material experts, The Prince emphasised the urgency of the need to re-think the global plastics system and highlighted the important role of innovation and design in the transition to a circular economy in order to stem the flow of plastics into the ocean.

John Kerry, former U.S. Secretary of State, who has provided a video address for the launch event, commented in support of the New Plastics Economy Innovation Prize: “Focusing on ocean health, focusing on an initiative to save the oceans could not be more timely and it could not be more critical.”

Innovators who apply to the Prize are competing for up to $2,000,000 in grants and visibility of their solutions to major businesses, the innovator community and the public. Winners will enter a 12-month accelerator programme offering exclusive access to industry experts, commercial guidance, feedback on user and scalability requirements, advice on performance expectations, and access to innovation labs for testing and development. The first winners will be announced later this year.

Apply now


Dame Ellen Macarthur spoke at the 2014 One Young World Summit Dublin on the topic of circular economy. Watch here: