Ambassador: Miguel Zepeda Yassin , El Salvador
Miguel and his family founded Desarrolladores de Empresas, S.A. de C.V., to develop effective communication and conflict resolution skills in communities across El Salvador. Desarrolladores de Empresas has trained more than 9,000 people in the past year, strengthening their employability skills as well as their personal and professional relationships. The organisation runs effective communication workshops for businesses, schools and community groups to help resolve existing tensions and to improve the ability to communicate and empathise between colleagues.
Desarrolladores de Empresas operates on a sustainable social business model. Training sessions are sold to large organisations to improve communication between employees. These funds are then used to help offer similar training schemes for communities in need that are unable to pay. Training sessions are facilitated in a fun and playful way to encourage even the most reluctant members to join in. The sessions are tailored to match the interests and abilities of the age and education level of the participants. Miguel also appears regularly on TV and radio to discuss conflict resolution and empathy, increasing buy-in to the appeal of these principles from the general public. After attending a Desarrolladores de Empresas workshop, participants have reported improved personal and professional relationships and an increased ability to manage conflict.
Miguel attended the One Young World 2018 The Hague Summit as a European Commission Peace Ambassador. Participating in the EC workshop on countering violent extremism through communications narratives inspired Miguel to formulate a project aiming to change the narrative of conflicts in El Salvador that he will execute later this year.