PlasticFri

Allen, in collaboration with his brother Max, founded PlasticFri to end the plastic pollution catastrophe by offering environmentally-friendly products as viable replacements. PlasticFri is a GreenTech company based in Sweden. It has developed a revolutionary technology that uses renewable resources for making a plant-based material that looks and works like conventional plastics. The raw material primarily comes from agricultural-waste and non-edible plants. The non-toxic products, including shopping bags, drinking cups, and waste bags, are 100% compostable and can be used as fertiliser within 90 days. The CO2 emissions are 90% lower than carbon alternatives and save oil, water, and energy in the production process.

To date, PlasticFri has provided its products to a staggering 1.7 million people, who would alternatively have used damaging plastic bags, cups, or other items. This equates to approximately 21 tonnes of PET which has not been produced and thus disposed of, reducing the burden of this consumption on the environment. Each tonne of PlasticFri product saves approximately 26,000 litres of water, 1,400 litres of oil, 4,200 kWh of electricity, and 3.52 m3 of landfill space. The company has been certified by the European standard EN 13432 to approve the product as 100% biodegradable, compostable, and non-toxic.