Impact Report 2019

One Young World is proud to share the fifth Impact Report produced for the Ambassador Community, based on the Social Return on Investment methodology inspired by Social Value UK and devised in discussion with PwC.

Fifty Ambassador-led initiatives were chosen for evaluation to represent the diversity of the One Young World Ambassador Community. They were selected to represent all 17 Sustainable Development Goals (SDGs) and eight geographic regions – Europe, Asia, MENA, Africa, North America, Caribbean, Latin America and Oceania.

The average Social Return on Investment ratio for the One Young World community is 1:15, meaning that an investment of $1 delivers $15 value in terms of positive social impact.

In addition to the Report and in celebration of the organisation's 10th Anniversary, One Young World produced a short film highlighting a decade of outstanding impact by the Ambassador Community.


people directly impacted by projects measured in 2019


people directly impacted by Ambassador projects since 2010

sroi 2019

In 2019 for every US $1 invested, One Young World Ambassadors deliver US $15 of social value.

Search the entire project database

The Purpose of BP - United Kingdom

Abigail Motsch, Alastair Laurenson, Brenden Brown, Kelly Stafford, Maria Ostrowski, Ross O’Brien
Business for Social Good



Ross and five fellow One Young World Ambassadors left the Summit in Bogotá with an existential question about their company, BP. Why do they exist? They made the decision that establishing and embedding BP’s societal purpose at the core of the business was essential for their own continued careers at BP, the organisation’s future and ultimately the future of the world at large.

The six Ambassadors were given the go-ahead to explore the concept further, with no binding commitment. To start, they researched the topic of purpose and published a paper outlining best practices, and a vision of how it could be applied to BP. Amongst their own internal networks, the team used this paper to build excitement amongst colleagues and educate them on the case for change. Crucially, this was also when the team realised the guiding principle of their project – a purpose is not ‘created’, but instead is unearthed and discovered from within. 

Following this principle, the team piloted a novel surveying technology, asking open-ended questions and analysing the major themes which stood out in the stories that employees provided. This helped the team to draw conclusions from authentic employee experiences and in essence, helped to helped discover what employees believed BP’s purpose should be.. The next stage was to take the initiative to the very top. The team met with then-CEO Bob Dudley and the executive team, including new CEO Bernard Looney, who put their support behind the project. As a result, the Ambassadors started to work in a larger team dedicated to embedding purpose into every strand of the organization. 

In February 2020, BP announced that the organisation was committed to becoming a “net zero company by 2050 or sooner”, supported by a variety of new aims and ambitions. At the core of this announcement, and essential to its implementation, is their new purpose: “Our purpose is reimagining energy for people and our planet. We want to help the world reach net zero and improve people’s lives."

BP is now a purpose-driven company, just as they envisaged after leaving the One Young World Summit in 2017. It has been a truly rewarding experience for Abigail, Alastair, Brenden, Kelly, Maria and Ross who have pushed tirelessly to discover purpose within BP. They have also committed to support the long-term implementation of this purpose to ensure it has a real and measurable impact. The team is reluctant to claim success at this stage and instead prefer to remind those around them: “purposeful companies like ours will be measured over decades – not quarters”.

MissionC - Netherlands

Andrea Orsag
Business for Social Good



As a former management consultant, Andrea was working for international companies all over the world. Various projects helped her to realise and to see the impact on the environment and society was not always positive. This was creating an internal conflict between her beliefs and the job. She was keen to put her business knowledge and skills into use, to create a positive impact, showing that sustainability and business can go hand in hand and enforce each other. That’s why she has co-founded MissionC, a strategy advisory firm based in Amsterdam on a mission to reinforce the transition to Circular Economy on a global scale.

Andrea believes that a sustainable future is the only future. A circular economy where organisations design out waste will be crucial in achieving it. Organisations need to transfer sustainability from the communications and marketing department directly into the strategy and core functions. The vision of MissionC is a CONSCIOUS world where people and organisations thrive. A world where individuals understand their impact and take responsibility for their actions. A world where businesses prosper and create positive value for people and our planet. Together with her partner, Eva, and their team, they are teaming up with leaders and passionate change-makers to drive the transition. Andrea is a consultant with 10+ years of experience combining Risk Management, Strategy and Change Management cross-industry, both for the commercial sector and not-for-profit organisations internationally. The clients of MissionC are typically private sector and organisations to whom they provide business advisory – helping them to embed circular economy principles and targets into the strategy to future-proof their business, adjust business models and engage all the different stakeholders.  

Andrea also acts as a speaker, guest lecturer, moderator and facilitator on topics related to Circular Economy and Sustainability with the goal to raise awareness, educate and showcase the benefits of circular economy for people, planet and profit. Over the last 12 months, MissionC has reached over 1,500 people through such activities.

Social Mobility Network

Jess created a network to represent and support PwC employees from a 'working-class' demographic.

Social Mobility Network - United Kingdom

Jess Garbett
Business for Social Good



Alongside her position as a Manager within the PwC UK Workforce Strategy and Culture Consulting team, Jess is Chair of the PwC UK Social Mobility Network. Coming from a working-class background herself, Jess identified a need within the firm for an employee network which represented and supported other employees from this demographic and promoted Social Mobility in PwC UK.

Jess approached the Chief People Officer, who empowered Jess to establish the network in November 2019, completing the founding process which took almost 12 months from conception to fruition. She established a team, support from the organisation, and sponsorship to get the project off the ground. 

The network functions digitally, convening members online to organise events and volunteering activities in respective communities which accelerate Social Mobility. It is also a pool for thought leadership on relevant issues, challenges and opportunities. Jess chairs a monthly call for members, but the day-to-day management is taken on by regional and activity based network leads. The primary impact comes from 80 ‘Champions’ who dedicate six to eight hours per month to raising awareness, advocating on the issue, sourcing volunteers and organising the events. The Champions also provide education, skills-training and mentorship to people from a ‘social mobility’ background. In addition, the team are developing a new approach around how PwC employees can support and recently ran a number of national collections across the UK offices with the foodbank and hygiene bank.

Moving forward, the network hopes better awareness will tackle unconscious bias and will look at workforce data to understand if there is a ‘class ceiling’ at PwC, and enable our staff from PwC to succeed no matter of background . It will continue to amplify the impact of PwC’s School Programmes, particularly utilising the reach of the network to target cold spots, and will support initiatives around digital upskilling in line with PwC’s global ‘New World, New Skills, campaign. Social Mobility Champions will also look to direct the firm’s annual One Firm Every Day volunteering scheme around the theme of social mobility and look to offer more virtual sessions to magnify the impact of this employee mobilisation. 

Suade Labs - United Kingdom

Diana Parades
Business for Social Good



Diana worked on regulatory analysis for a major bank in the wake of the 2008 financial crisis, and identified that the same systems had remained in place despite the monumental upheaval. Identifying this as an opportunity for innovation, Diana founded Suade Labs in 2014 to make the industry more socially responsible. 

Suade Labs broke the status quo of software developers in the financial sector. The product they offer helps to clean and normalise large amounts of data for regulatory output. This is Regulation-as-a-service. It automates regulatory data requirements for financial institutions and minimises the cost of change involved with each new iteration of financial regulations. Their service facilitates responsible behaviour from financial institutions. This in turn protects the industry from another crash, indirectly insulating the wider community from the socio-economic impact of another financial crisis. 

Suade Labs has grown substantially since being founded in 2014 with a relatively small start-up fund for the industry. Their team of 40 are based in the UK, with another office in France and two more offices set to open in New York and Singapore. As of 2019, Suade Labs serves over 100 banks.

Global Diversity and Inclusion Lead

Tomas created, manages and supports a variety of Employee Resource Groups (ERG) for underrepresented communities in Google.


Global Diversity and Inclusion Lead - Argentina

Tomas Flier
Business for Social Good



Tomas is a Global Diversity and Inclusion Lead at Google, addressing representation in the company, employees’ sense of belonging, and creating a fair and equitable system for all. He sees his role as a cultural hacker, hacking the systems of a big organisation in order to build both a more equitable workplace for all, employees and inclusive products.

Tomas created, manages and supports a variety of Employee Resource Groups (ERG) for underrepresented communities. Examples include the Interbelief Network, which has created a platform for 5,000+ religious groups to build community and amplify their voice in the organisation. Another key ERG Tomas oversees represents Indigenous communities. The team identified a gap in experience between Indigenous men and women, and as a result created the first Indigenous Women Summit at Google to improve their inclusion in the workplace. The group has connected Vint Cerf, one of the “fathers of the internet”, as its executive sponsor and as an Ambassador for the group.

In terms of diversity and inclusion, Tomas drives many initiatives to improve the experience and representation of the LatinX community in Google. This includes an onboarding programme, tailored to specific needs of the community. Through a data-driven approach it has been identified that sense of belonging is highly correlated with performance and retention of talented staff. Having been successfully implemented in one Google organisation, this is being rolled out nationwide across the USA.

Previously, Tomas was the analytical lead for product inclusion, alongside fellow One Young World Ambassador Annie Jean-Baptiste. They partner with product teams and ERGs building programmes to bring diverse perspectives into the product development process in order to build more inclusive products for all. One example of this work is what the Google Assistant team did. Before launching they partnered with LatinX community leaders within the company to ensure the product was inclusive by improving its capacity to accurately recognize different accents and answer a wide variety of topics. 

For his work empowering the LatinX community, Tomas received the 2019 HACR Young Hispanic Corporate Achiever™ Award. Tomas’ work spans different communities, different areas of the company, and has many different outcomes. Summarised, he has leveraged his privilege and expertise to ensure that his organisation is more diverse, equitable and inclusive.

Message in a Bottle - Sweden

Philipp Gerstenberg
Business for Social Good



Philipp attended the One Young World Summit in 2018 having won Trelleborg’s internal competition, by giving an account of where he would like to see the company in the future. Philipp was one of a three person delegation, who each returned to present an initiative they were inspired to create after attending the Summit. 

Philipp proposed “Message in a Bottle”, a company-wide campaign to eliminate single-use plastic from all 200 Trelleborg sites by the end of 2020. This idea was taken forward by and proposed to the senior executive team at Trelleborg, who gave the initiative unanimous backing. This was then returned to Henrik Dreyer, Employer Branding Manager and a fellow One Young World Summit attendee. They placed One Young World and the Ambassadors at the heart of their communications, distributing a video of Philipp to communicate the purpose and ambition of the initiative, and invite all branches and employees to join them in the “Message in a Bottle” movement. The project is monitored centrally, and they distribute a framework for implementing the change, and a vast majority of the 200 branches have already begun their journey to zero plastic. One successful example is in Turkey, where the Trelleborg site has completely removed plastic cups already which has eradicated the use of 560,000 plastic cups per year.

While Philipp is no longer directly involved in the implementation of his initiative, he is directly responsible for the change which has only just begun to have a highly significant impact in his workplace and on the environment.

Diversity and Inclusion Committee

Dehydys is focused on improving representation for, and understanding of, the LGBTQ community in BP Spain.

Diversity and Inclusion Committee - Spain

Dehydys Pimentel
Business for Social Good



Dehydys has always had an interest in diversity & inclusion at BP. When she worked in Pangbourne, UK, she decided to tackle the lack of diversity in the engineering community head on, as Secretary of the Diversity & Inclusion Committee.

A “Women in Science” network already existed, but Dehydys identified an absence of any inclusive projects on sexual orientation. She was similarly shocked to discover a lack of awareness about Pride amongst her colleagues. Dehydys delivered Safe Space Training education programmes, to raise awareness around the language and facts surrounding sexual orientation. Around 40 people in the Pangbourne Office participated. They also started a Pride group, which received support from 60 allies and was supported by the Vice-President who used it as her platform to come out to her colleagues.

Since moving to Madrid, Dehydys has tackled similar issues. Language is a particular issue for the LGBTQ community in Spain, due to gendered words. Her advocacy for BP Pride has encouraged the group to use gender neutral language in all policy. Her group has established education sessions, a space at Pride, and an allies community. The group is also incorporating transgender information into their awareness sessions, and mental health support. In Madrid, it has built a community of 80 allies, and provided educational safe space sessions to 70 staff members at BP, including 20 members of the leadership team.

Mental health issues have become intertwined with Dehydys’s focus. After attending the One Young World Summit at The Hague, she distributed a survey on the topic to understand the impact people’s work has on their mental health in the office. While there is health insurance cover treatment, there is still a significant stigma around seeking out treatment. The ambitions of this branch of her work is to establish a working group and incorporate a Mental Health section into BP’s annual survey to its 70,000 employees.

Hikma House

Hikma House is an Algerian Think Tank using consultation and research as the means to generate social good.

Hikma House - Algeria

Mohamed Labadi
Business for Social Good



Mohamed has co-founded a variety of innovative and impactful organisations in Algeria. Singularity Computing is a company which develops and provides engineering intelligence software solutions that radically changes the way engineers design, develop and build complex engineered products and systems. Frontiers Lab is the first African independent R&D lab with a mission is to create scientific and technology innovations that contribute to society. Mohamed is also a founding member of the Algerian Foundation for Science & Technology, an organisation which in 2019 provided training courses and workshops for more than 50 Algerian researchers, professors, and PhD students.

Mohamed also co-founded a project called Hikma House, centred on using consultation and research as the means to generate social good. It is an Algerian Think Tank that focuses on economics, public policy, industrial strategy, entrepreneurship, and education. It provides strategy and policy advice to government agencies, ministries, educational institutions, and public services organisations in its areas of expertise. 

Hikma House also runs a mentoring programme for young people, recent graduates and students. The programme has mentored more than 80 students, through which 68 got admission offers from top universities in Europe, Canada, USA, South Korea, and China, and 40 among them have secured full or partial scholarships and fellowships. It also runs a professional mentorship programme to link recent graduates with careers, and 200 young Algerians have benefited so far.

The policy and mentorship branches of Hikma House are invigorating the education system in Algeria and those within it with the expertise they acquire from their  research.

Leribe Infrastructure Development Project - Lesotho

Nkileng Sebeela-Khati
Business for Social Good



Nkileng is the CEO of Natureworld Group Holdings (NGH), an organisation which develops sustainable infrastructure in pursuit of smarter cities in Lesotho and Southern Africa. In 2019, NGH partnered with MZU Architects in Johannesburg to rebuild the town of Maputsoe through the Leribe Infrastructure Development.

Maputsoe, with a population of 32,120, is situated in the district of Leribe, which has a wider population of around 337,500. It is notorious for high crime and HIV rates. NGH approached the national and local governments with a plan to develop the city to increase the economic capacity of the city and district. 

NGH’s development project includes acquiring land from current inhabitants. To ensure that the community is not damaged, the people who move are guaranteed with decent, long-term employment on the project and in the new development once construction is complete, as well as receiving fair compensation for their property. The jobs require low expertise as a prerequisite and develop skills through training and practical experience, to upskill the population and workforce.

The development itself includes a large, district hospital to help prevent and treat the high HIV rates. Also, developing sustainable hotels to increase the capacity for tourism and travel will boost the economy once the city is established. A shopping complex will provide a hub for local businesses to prosper. A university will improve access to further education. Finally, a solar energy plant will ensure the environmental sustainability of the city. Smart technology will limit crime, monitor traffic, light the city sustainably, and maximise the efficiency of energy usage. These different aspects to the development are being funded by a mixture of government and private investors.

Rawabi Project - MENA [coordinating region]

Ruba Qadi
Business for Social Good



Rawabi is the largest private sector project in Palestine. The vision of Bashar Masri, Palestinian-American Businessman, the city is fully fledged and built on the three pillars of work, live and grow and holds Palestine’s first ever tech hub.

The project is developed by Bayti Real Estate Investment Company, which is the fruit of a strategic partnership between Massar International and the state of Qatar. Ruba Qadi, a 24 year old engineer and One Young World Ambassador, is running the commercial and business development in the city. Job creation is very important and the organisation is focusing on bringing international companies to open branches and offices in Rawabi. The development project provides everything from infrastructure to highly skilled engineers and workers, all of which will play a vital role in decreasing the high unemployment rate in Palestine.

The Rawabi Project set out to rectify this by creating between 3,000 and 5,000 IT and STEM jobs and attracting investment from leading tech companies.  Part of this is a co-working space for accelerating start-ups. Over 20 companies (both startups and established companies) are already working in the city, and they hope to attract more international investors. They have already made an agreement with international ICT clusters, such as Cluj ICT Cluster in Romania and The DMZ at Ryerson University in Canada. The city has already created over 10,000 jobs, both direct and indirect. Since 2015, when the city was founded, 5,000 people have inhabited the city.

Ruba continues to drive for the development of the city, business, and spread the message of the Rawabi beyond Palestine and the region.

Arosa Tourismus - Switzerland

Sayuri Berini
Business for Social Good



Arosa is an Alpine resort in the Schanfigg Valley in Switzerland, and receives thousands of tourists every year during both the winter and summer seasons along with many other destinations in the Alps. However, Arosa is working on sustainability initiatives which will set it apart from other similar destinations.

Sayuri is assisting the Executive Board in pursuing Arosa 2030, a vision to achieve a 100% destination sustainability by 2030. The first step towards this aim was a conservation project launched in 2018, in cooperation with the animal welfare NGO, ForPaws. The project seeks to protect circus and restaurant bears, which were before illegally held, by rehoming them in the Arosa Bear Sanctuary. This doubles as an educational and leisure facility for tourists, where they can visit the three bears currently protected and housed in the sanctuary. The project can save up to five bears.

This project indicates a social consciousness that is at the heart of this push for sustainability and is part of a move to change the culture and mindset of the tourists and tourism industry in the region. Arosa 2030 as a whole, is a campaign which is driving stakeholders in the region such as transport companies, hotels, restaurants and many more to join the push to be an industry leader in sustainability.

Ultimately sustainability is not just an ambition for Arosa, but a necessity for Alpine tourism in general and Arosa Tourismus aims to be a pioneer in the industry. Sayuri and the organisation are in the process of organising a One Young World Caucus, exploring the topics on sustainability and animal welfare in tourism, and purpose marketing.

Deloitte France Foundation: Mentorship Programme for Social Entrepreneurs

Cyrielle has mobilised a network of mentors who donate time and expertise to supporting social entrepreneurs.

Deloitte France Foundation: Mentorship Programme for Social Entrepreneurs - France

Cyrielle Sénéchal-Chevallier
Business for Social Good



Cyrielle has participated in social entrepreneurship projects and mentorship programmes since joining Deloitte as a consultant in 2012. She attended her first Summit in Ottawa in 2016, and has returned 3 times. The Summit in Ottawa inspired her to leverage the expertise of Deloitte professionals to best support social entrepreneurs.

Cyrielle now works both for Deloitte as a consultant in social innovation serving external clients and for the Deloitte France Foundation, which operates around two main pillars: education and social innovation. She is responsible for the latter. Cyrielle has mobilised a network of mentors who donate time and expertise to supporting social entrepreneurs. These mentorships last for several months, with participants receiving from two to eight hours of personalised business mentorship per month from a wide selection of professionals across Deloitte’s offices in France. Around 200 entrepreneurs have participated in the mentorship programme, pitch sessions or workshops.

These initiatives have leveraged the skills of 300 Deloitte France practitioners using their professional expertise to maximise the efficiency of the projects’ societal impacts with the benefit passed onto social entrepreneurs. After attending the 2018 Summit in the Hague, Cyrielle and other Deloitte employees established a partnership with an NGO called Kabubu through a fellow One Young World Ambassador who volunteered for the organisation. A team at Deloitte including One Young World Ambassadors now works to support the NGO in integrating refugees into businesses in France. 

While Cyrielle’s work is focused in France it fits within Deloitte’s global WorldClass vision to impact 50 million people by 2030 with skills development, education and professional opportunities.

Sherbrooke Community Involvement

Sherbrooke Community Involvement was supported to build social involvement in BRP employees and support the most vulnerable.

Sherbrooke Community Involvement - Canada

Joanie Normandin
Business for Social Good



Upon returning from the 2018 Summit in The Hague, Joanie was eager to build social involvement in her organisation. She wanted to engage with the 400 employees in her BRP office in Sherbrooke, Québec, and mobilise them to pursue impactful projects in their local community and beyond.

She established the Sherbrooke Community Involvement Committee to explore potential initiatives. The group consulted with senior management and their peers to identify areas and ambitions which align with BRP’s donation politics. After this research, the Committee settled on three primary focuses:

  • Environment - Tree-planting initiative with Action St-François
  • Food & Education - Canadian Breakfast Club
  • Health – Fundraising activities and events with the CHUS Foundation 

The Committee’s initiative was launched in September 2019. In October, the first activity took place and 19 employees took part in a project where they planted approximately 140 new trees. The Committee send a selection of employees twice weekly to two different schools in Sherbrooke to serve around 70 breakfasts to under-privileged school children. It is also running fundraising activities for the CHUS Foundation, the local University Hospital.

Across these different projects, the Committee has managed to engage more than 80 of the office’s 400 employees in volunteering activities in the few months they have been operational.

The Committee is now supported by six members, who meet every five weeks. Together, they ensure these different projects maintain engagement and momentum, whilst simultaneously exploring new potential outreach programmes. Its is currently looking into two new initiatives, working with the elderly and people with disabilities. Joanie is adamant for the need for local ownership of these projects, but hopes that the framework for volunteer engagement will be replicated in BRP offices around the world.

Global Purpose Platform

The purpose of the platform is to engage and empower young professionals to work on initiatives through collaborative means and engagement programmes.

Global Purpose Platform - Netherlands

Seval Cicek, Rani Krisnamurthi
Business for Social Good



Seval, Rani, and three other colleagues attended One Young World The Hague in 2018 as part of the first delegation representing Centrient Pharmaceuticals. They returned to the company with the message “If not me, then who”, and the sense that no one is too small to make a positive social impact.

They realised there was a lack of platform for passionate young professionals to get together to co-create. Thus, they established an internal “Global Purpose Platform” led by young professionals.  The purpose of the platform is to engage and empower young professionals to work on initiatives contributing to social and environmental issues and their own professional development, through collaborative means and engagement programmes.

There are now a total of 11 One Young World Ambassadors based in a variety of locations around the world leading their operations..  In Mexico, kick off of purpose platform included external NGO and government authorities to inspire employees to take action and  bring it positive change to their communities and environment. In 2018, they identified five themes they would aim to address: Environment, Social, Health, Inclusivity and Youth. To address these through the platform, they have organised four awareness workshops and mini-conferences on issues related to antimicrobial resistance and sustainability issues, climate change and irresponsible manufacturing practices.

At the One Young World Summit in London, Ambassadors led a workshop on the threat of antimicrobial resistance with fellow pharmaceutical company GSK. In the Netherlands, the local team started to improve office sustainability inspired by One Young World Ambassadors taking action on plastic pollution, and launched the “No disposable coffee cups challenge”.  This is slowly being adopted in other sites globally. So far they have avoided over 80,000 cups going to landfill/incineration and over 140,000 kg of CO2 emissions within a year. They also placed recycling containers on each floor to separate waste and to make people more conscious about what they produce daily in the office. 

The Ambassadors run monthly board meetings with ‘regional champions’ to monitor the engagement and plan for upcoming activities. This group is just at the beginning of its journey as it seeks to build engagement in their activities and the frequency of their events to ensure their sustained positive impact.

The Activist Network

The Activist Network convenes young leaders in The Coca-Cola Company to focus and accelerate the company's positive social impact.

The Activist Network - United Kingdom

Sean Kellett, Iina Airaksinen
Business for Social Good



Sean and Iina credit the One Young World Summit in 2019 as the launchpad for their new initiative, The Activist Network. The aim of this project is to use the scale and reach of The Coca-Cola Company to make positive change on a scale not feasible as an individual.

A first step they took was to map the company’s social impact and focus to align with the SDGs, a ‘language’ they had not been using prior to the Summit. They identified SDG 10, 12 and 13 as the closest to their goals and values as a business in Western Europe. They explored the policies the company already had, and simultaneously identified areas they could push the business to go further on to drive change. From this research, the team proposed their vision for the company’s future and presented it to the senior leadership with the basic principle of making their company, Coca-Cola, the best it could be. 

The Activist Network was announced at the company-wide conference at the beginning of 2020. It is open to anyone who works for The Coca-Cola Company in Western Europe and has a passion to drive change within the organisation. All are invited to identify the SDG they most align with, and from these they identify a core project they will dedicate their time to. They will then reconvene to discuss the impact and where they can take the initiative forward. This varies from internal projects to make the workplace more inclusive, to external initiatives to benefit the community they work in.

The group is aligned with the CEO’s purpose, and will monitor the impact which is accelerated through their network.